Sunday, December 21, 2008

Window Marketing

(caption: Part of Kenneth Cole's window display at Abu Dhabi Mall, UAE)
Why can't all marketing campaigns be as intelligent as Kenneth Cole's? The American retailer always has the most interesting marketing campaigns- like this one I spotted at its Abu Dhabi Mall outlet. I am always eager to walk past their window display just to see what they have been up to.

Apparently, whenever a customer shops for over 100$ at the store, Kenneth Cole donates $10 to the charity of their choice. A charitable AND intelligent marketing campaign? Another good reason to purchase another pair of shoes...(sorry mom, I know you told me not to)

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