Middle East meets West: Straddling life between the United Arab Emirates and Northern California.
Sunday, December 21, 2008
(caption: Part of Kenneth Cole's window display at Abu Dhabi Mall, UAE)
Why can't all marketing campaigns be as intelligent as Kenneth Cole's? The American retailer always has the most interesting marketing campaigns- like this one I spotted at its Abu Dhabi Mall outlet. I am always eager to walk past their window display just to see what they have been up to.
Apparently, whenever a customer shops for over 100$ at the store, Kenneth Cole donates $10 to the charity of their choice. A charitable AND intelligent marketing campaign? Another good reason to purchase another pair of shoes...(sorry mom, I know you told me not to)
I am from two countries.
Neither is really mine.
My body resides in a prosperous city with familiar voices,
but my heart resides in a country that now speaks a language foreign to my ears.
The less poetic version:
Born and raised in the United Arab Emirates. Next nine months in a small town: South Hadley, MA. The three after that in Palo Alto, California. I left my heart in San Francisco, because Israeli security would never let me leave it in Palestine.
And now I am back in Abu Dhabi, the sunny (and humid) capital of the UAE. God knows where I will be next.